Selbyville, Delaware, Aug. 26, 2020 (GLOBE NEWSWIRE) --
Casinos; Chemicals. There were 988 press releases posted in the last 24 hours and 195,039 in the last 365 days. And a known fact – in digital marketing that Content is King. Content Marketing With Press Releases Best Practices Press releases represent a great way to engage in inbound marketing. No longer do you have to rely on a constantly churning media list to secure coverage and visibility. Today, your press release has thousands of opportunities to make a lasting impression online.
According to latest report “Online Gambling Market by Type (Betting [Boxing & UFC, eSports, Football, Formula1, Horse Racing, Tennis], Casino [Baccarat, Blackjack, Roulette, Slots], Poker, Lottery, Bingo), Device Type (Desktop, Mobile), Regional Outlook, Price Trends, Competitive Market Share & Forecast 2026”, by Global Market Insights, Inc., the market valuation of online gambling will cross $160 billion by 2026. A rise in the adoption of smartphones, improvement in internet infrastructure, and easy accessibility to casino gaming platforms will drive the market demand.
The rapid development of internet infrastructure and mobile applications is influencing the online gambling market revenue. Fast internet connectivity has enabled gamblers to play uninterruptedly with multiple users on online gambling platforms. This factor has resulted for a significant growth in the number of users and the amount of time they spend on such games. According to the Annenberg Public Policy Center (APPC), 20% of college students play online poker at least once a month.
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Online poker has gained considerable popularity amongst youngsters. Poker has witnessed increased acceptance in the U.S., the UK, China, and other European nations, and is projected to gain immense traction in India over the coming years. Rummy is a widely played card game in the global gambling industry. The popularity of the game has led to the creation of large number of online platforms, allowing players from across the globe to compete. Another factor contributing to online poker’s popularity includes several sites accepting deposits from online wallets, credit cards, and virtual currencies.
Increasing internet users on smartphones are transforming the online gambling market. According to Web ARChive (WARC), around two billion users accessed the internet via their smartphone as of January 2019. These users use smartphones to play betting games and earn real money. Online gambling service providers in the market are focusing on incorporating social media platforms, such as Instagram, YouTube, and Facebook, to attract new customers.
The COVID-19 pandemic plays a major role in the adoption of online gambling in Asia Pacific. The ongoing crisis has propelled the usage of betting among consumers due to stringent lockdown imposed by the governments. A joint study conducted by AlphaBeta Australia and illion Australia Pty Ltd., an Australian credit bureau, has revealed a 67% increase in online gambling in April 2020, following the shutdown of all non-essential services in Australia. Moreover, shut down of land-based casinos has resulted in a hike in the number of players on online casinos in India.
Some of the prominent players operating in the online gambling market are The Stars Group, 888 Holdings PLC., Fortuna Entertainment Group, Paddy Power Betfair PLC, GVC Holdings PLC, and Kindred Group. Key companies are expanding across the globe to increase their market share. For instance, in March 2019, Bet365 signed a long-term office lease agreement for a 19,000 square feet office space in Marlton, New Jersey. With this move, the company aims to strengthen its footprint in the U.S. market.
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Some major findings of the online gambling market report are:
- The proliferation of advanced technologies, such as Blockchain, IoT, and VR, is fueling the market size expansion. VR casinos are gaining high popularity among gamblers as they offer a more immersive and realistic experience compared to standard online casinos.
- A rise in internet penetration and increased usage of mobile betting platforms, such as FOX Bet Sportsbook, DraftKings Sportsbook, and BetRivers Sportsbook, are expected to contribute to market growth.
- The online gambling market is highly competitive owing to the presence of various industry participants who are actively competing on various factors including innovative product offerings, enhanced user experience, personalized payoffs, brand equity, and accessibility to various platforms.
Table of Contents (ToC) of the report:
Chapter 3. Online Gambling Market Insights
3.1. Industry segmentation
3.2. Impact of coronavirus (COVID–19) pandemic
3.2.1. Global outlook
3.2.2. Regional outlook
3.2.2.1. North America
3.2.2.2. Europe
3.2.2.3. Asia Pacific
3.2.2.4. Latin America
3.2.2.5. MEA
3.2.3. Industry value chain
3.2.3.1. Cloud service providers
3.2.3.2. Application providers
3.2.3.3. Marketing & distribution channel
3.2.4. Competitive landscape
3.2.4.1. Strategy
3.2.4.2. Business growth
3.3. Industry ecosystem analysis
3.3.1. Software developers
3.3.2. Technology providers
3.3.3. Cloud service providers
3.3.4. Liscence providers
3.3.5. Third party payment issuers/providers
3.3.6. Advertising & marketing
3.3.7. Vendor matrix
3.4. Technological & innovation landscape
3.4.1. Biometric
3.4.2. Augmented Reality (AR) & Virtual Reality (VR)
3.4.3. Blockchain
3.4.4. AI & machine learning
3.5. Regulatory landscape
3.6. Industry impact forces
3.6.1. Growth drivers
3.6.2. Industry pitfalls & challenges
3.7. Growth potential analysis
3.8. Porter’s analysis
3.9. PESTEL analysis
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About Global Market Insights, Inc.
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy, and biotechnology.
The Internet provides an enormous opportunity for marketing your casino, as long as you know how to use it. You need to attract people to your casino’s doors, encourage them to spend some money, and provide a fun, memorable experience.
But how can you do that online?
Keep reading to learn how to market a casino online and build a competitive casino marketing strategy. If you need help with using digital marketing to promote your casino, give us a call at 888-601-5359 or contact us online!
3 best casino marketing ideas
The best (and most effective) casino marketing ideas include:
1. Create a highly functional website
Your website is often the first point of contact between you and your customer, so it’s vital that your site accurately represents your casino and gets incorporated into your casino marketing strategy.
A well-designed site is clear, focused, and user-friendly, and it gives visitors a taste of what they can expect when they walk through your doors. Your logo, interior décor, tables, alcohol selection, events calendar — it’s all essential information for your website.
Your site should also be easy to navigate.
Users want to be able to jump from menu to menu and quickly find what they want. Highlight your casino’s key features at the top of your pages with drop-down menus. Then, whenever a visitor to your site wants information on what you offer, they can get it easily on their own.
You should also have a page dedicated to your casino’s history, how it interacts with local communities, your company’s contact information, and more. That may seem like unneeded information, but it’s actually a great way to encourage site visitors to choose your casino.
2. Start a blog
A blog is an affordable and effective way to show visitors to your site that you’re an active, modern company with a lot to offer, making it an essential casino marketing strategy.
Content Marketing For Online Casinos Press Releases Today
You can write blogs about what’s going on in the casino industry, your schedule of events, popular games, the math behind gambling, the psychology of gambling, and so much more. All of these topics are great ways to get attention to your site and, by extension, your casino.
When you consistently update and promote your blog posts, you can get a loyal following of readers who can help spread the word about your casino through social media and word of mouth. Even if someone’s just coming to your site to read an interesting blog post you wrote, you’re still spreading brand awareness with practically no investment cost.
All you have to do is consistently update your blog and promote it around the Internet, and you can make sure everyone hears about your casino, the casino industry, and more.
3. Create an email newsletter
One of the best low-cost ways to market a casino online and keep in touch with visitors to your site is an email database. This database has the potential to deliver a huge ROI to your casino since it requires practically nothing to create, and maintain — just space on your website’s server.
You can start building an email database easily with your website.
All you have to do is have an area for people to type their name and email address to sign up for your newsletter. You can also tell visitors to sign up at the end of your blog posts to make sure they know they can hear more from you. The more email addresses you acquire, the more people you can encourage to come to your casino.
Once you have enough email addresses, you can send out newsletters on a regular basis to keep people engaged with your casino. Like a blog, these newsletters can cover any number of topics from new projects going on in your casino to a band that you booked to play on a Saturday night. You can also advertise any special deals you offer, new additions to your staff, and more.
In general, you can follow a short set of guidelines to make sure you get the most from your email newsletters and casino marketing strategy.
- Use strong subject lines: The subject line of your email is like the headline of a newspaper article. If the headline doesn’t catch someone’s attention, they won’t read. The same is true for your email. Write accurate, concise, and enticing subjects for every newsletter you send.
- Highlight multiple topics: In a newsletter, you can give a brief overview about a variety of different topics to make sure people know what’s going on at your casino.
- Inform readers: The biggest objective of your newsletter is to entice people to come back to your casino. Give them the information they need to make that decision, including dates, ideas, and more.
- Write concisely copy: Email newsletters generally aren’t big, and that means you need to make every word count. Write a few sentences about each item on your newsletter and give readers a link to click so they can read more.
- Incorporate your casino’s image in the design: Whenever someone sees your newsletter, it should be clear that it came from your casino. That could include using specific colors, layouts, and even fonts to make sure people recognize your brand.
Content Marketing For Online Casinos Press Releases Date
With a big base of email addresses and a consistent newsletter, you can easily bring people to your casino for a great night any day of the week.
Get started with these casino marketing ideas today!
Need help with marketing your casino online?
Content Marketing For Online Casinos Press Releases This Week
At WebFX, we’ve worked with casinos in the past to make sure that they can get as many people through their doors as possible. Our work in search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, and more has all worked wonders for our clients in the past — and we’ll do the same for your casino.
Do you want more gamblers on your casino floor? Contact us today to set up your casino digital marketing strategy!
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Content Marketing For Online Casinos Press Releases 2020
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